2025/26 UEFA Europa League Revenue Estimates

Key Message: Within I provide 2025/26 UEFA Europa League TV revenue estimates by club. I currently forecast Aston Villa to win the competition and garner the highest revenue at €42mm. Among returning clubs from the 2024/25 season, I expect Roma to see the greatest improvement with revenue of €37mm (+79% y/y). I plan to update estimates as the season progresses. Revenue estimates provided by the Europa League TV revenue model are embedded within each of the club specific financial models.

Components of Europa League Revenue

Start Fee
- €4.3mm per club
Performance Payout
- Based on league stage and knockout round win/loss performance
- Payout amounts detailed in “Performance Payout” section of the appendix
Value Pillar
- Combines country’s TV market value with individual UEFA club coefficients
- Further detailed in “Value Pillar” section below

Performance Payout

The UEFA Europa League performance payout distributes revenue to each club based on 1) win/draw/loss record in the league stage, and 2) progression in the knockout stage.

For the league stage, I rank each club 1-36 based on current betting odds to win the competition. Win/draw/loss record from the prior season for each position in the table (1-36) is used until the current season’s league stage is complete (end of January). Estimates will be updated then, along with after each knockout round and as betting odds change.

Note that each draw in the league stage adds to a pool of unallocated performance revenue (difference between win payout and draw payout). This unallocated draw revenue is allocated to each team in the league stage based on final position in the table. The last place team receives one “share” of this unallocated draw revenue (equivalent to €0.02mm), while the first place team receives 36 shares (equivalent to €0.57mm).

For the knockout stage, I forecast each team’s progression based on current betting odds to win the competition. The top two teams make the final, top four make the semi-finals, top eight make the quarter-finals, etc. Estimates will be updated as each round finishes and as betting odds change. Current projections for competition performance are shown in the table below.

Value Pillar

The UEFA Europa League value pillar combines a country’s TV market value with individual club coefficients. The distribution is split into a European and Non-European part with the division being 73%/27%, respectively, for the 2025/26 season.

European Part
- Two separate rankings (media market value and UEFA five-year coefficient)
- Media market rankings are based on domestic broadcasters’ contribution to overall media revenue
  - Within each country, clubs are ranked by a point total based on participation in the group phase of UEFA competitions over the previous five seasons
  - 3 points for UCL, 2 points for UEL, 1 point for UECL
- I estimate media market rankings using historical TV revenue disclosed in the UEFA European Club Finance and Investment Landscape reports (most recent is for the 23/24 season – link)
  - For the 2025/26 season I rank Germany, England, Italy, Spain, and France, respectively, as the top five markets
- Separate ranking for each club based on five-year UEFA coefficient at start of the season
- Overall European Part ranking based on average ranking (out of 36) of media market value and five-year coefficient (lower the better)
- As detailed in the appendix, the lowest ranking receives €0.2mm, while highest receives €7.8mm (€0.2mm * 36)