Updating UEFA Europa TV Revenue Model Post League Stage

Key Message: This report provides an updated 2025/26 UEFA Europa League TV revenue model following completion of the league stage last week. The initial January 18^th revenue forecast and guide to distribution methodology can be found here. Lyon sees the largest upward revision vs. the prior model (+€5mm) after finishing at the top of the league stage and is now forecasted to reach the semi-finals of the knockout stage (vs. quarter-final finish projected previously). Aston Villa and Roma are still forecasted to reach the final of the competition (consistent with prior forecast). Largest downward revision is at Real Betis (-€4mm) driven by forecast to now reach the quarter-finals of the knockout stage (vs. semi-finals previously). All other revisions are within €2-3mm of prior forecast reflecting actual league stage performance (vs. forecasted previously) and updated knockout round outlook. Starting fee and value pillar revenue estimates for each club are unchanged – only the performance component. Full detail on revisions and updated forecasts provided within.

Updated Forecast

Revision Detail

Revenue Breakdown by Category

Start Fee
- €4.3mm per club
Performance Payout
- Based on league stage and knockout round win/loss performance
- Payout amounts detailed in “Performance Payout” section of the appendix
Value Pillar
- Combines country’s TV market value with individual UEFA club coefficients
- Further detailed in “Value Pillar” section below

Starting fee and value pillar estimates for all clubs are unchanged. Updated performance payout outlook reflects actual league stage performance and forecasted knockout round performance (via betting odds).

Performance Payout

The UEFA Europa League performance payout distributes revenue to each club based on 1) win/draw/loss record in the league stage, and 2) progression in the knockout stage.

League stage calculations are based on actual results (see table below) with knockout round forecast based on current betting odds to win the competition. The top two teams make the final, top four make the semi-finals, top eight make the quarter-finals, etc. Estimates will be updated as each round finishes and as betting odds change.

Note that each draw in the league stage adds to a pool of unallocated performance revenue (difference between win payout and draw payout). This unallocated draw revenue is allocated to each team in the league stage based on final position in the table. The last place team receives one “share” of this unallocated draw revenue (equivalent to €0.01mm), while the first place team receives 36 shares (equivalent to €0.41mm). There were 50 total draws in the 2025/26 league stage.

Value Pillar

The UEFA Europa League value pillar combines a country’s TV market value with individual club coefficients. The distribution is split into a European and Non-European part with the division being 73%/27%, respectively, for the 2025/26 season.

European Part
- Two separate rankings (media market value and UEFA five-year coefficient)
- Media market rankings are based on domestic broadcasters’ contribution to overall media revenue
  - Within each country, clubs are ranked by a point total based on participation in the group phase of UEFA competitions over the previous five seasons
  - 3 points for UCL, 2 points for UEL, 1 point for UECL
- Media market rankings are estimated using historical TV revenue disclosed in the UEFA European Club Finance and Investment Landscape reports (most recent is for the 23/24 season – link)
  - For the 2025/26 season, Germany, England, Italy, Spain, and France, respectively, are ranked as the top five markets
- Separate ranking for each club based on five-year UEFA coefficient at start of the season
- Overall European Part ranking based on average ranking (out of 36) of media market value and five-year coefficient (lower the better)
- As detailed in the appendix, the lowest ranking receives €0.2mm, while highest receives €7.8mm (€0.2mm * 36)